Functional features of advertising internet texts and their language representation (on the material of English and Chinese)

Abstract

This work is devoted to the study of patterns of linguistic representation of the functional potential of advertising Internet texts on the material of the English and Chinese languages. A comparative analysis of the syntactic, lexical and stylistic levels is carried out. The relationship between the subject of the advertising text and its linguistic repertoire has been revealed. The similarities and differences in advertising texts on the material of non-closely related languages have been found out. Работа посвящена изучению закономерностей лингвистического представления функционального потенциала рекламных интернет-текстов на материале английского и китайского языков. Проведен сравнительный анализ синтаксического, лексического и стилистического уровней. Выявлена взаимосвязь тематики рекламного текста и его языкового репертуара. Выявлены сходства и различия рекламных текстов на материале неблизкородственных языков.