The strategy of informing and tactics of its realization in the polemical discourse of the print mass media

Abstract

All areas of our life, including interaction between people is now under the influence of technological progress. Information becomes available through various means, including the Internet variants of the press publications. In this sense, the polemical discourse of the print media becomes very popular with participants of communication – both the addresser and the addressee who get the possibility to take part in solving different urgent problems which arise in the society. The specifics of this kind of communication requires careful analysis in order to clarify the mechanisms of achieving the main goal of the polemical discourse of the print mass media, as well as compare them on the material of two languages – English and Russian. Mechanisms of realizing the communicative strategy of informing which are represented by the communicative strategies and have specific features have not been studied yet as the polemical discourse of the print mass media in its complete form has appeared only recently, at the end of the 20th century. The developed methodology was tested on the material from the English-language newspaper “The Guardian” and the Russian-language newspaper “SB. Belarus Today”. As a result, the authors have identified the set of communicative tactics which serve the realization of one of the main communicative strategies of the polemical discourse of the print mass media – the strategy of informing. Moreover, the comparative analysis of the data obtained on the material of two not related languages can be used at practical classes in linguistics to develop students' skills in article writing and modeling strategic situations.