The argumentative strategy and tactics of its implementation in the polemic discourse of the print mass media (in English and Russian)

Abstract

The paper studies the specifics of one of the communicative strategies in the polemic discourse of the print media – the argumentative strategy. Since for the successful organization of the communicative process in the polemic discourse of the print media there is a need to involve a whole range of communicative strategies, the identification of the features of the mechanisms for their implementation, as well as the ways of their verbalization, seems to be relevant. The communicative argumentative strategy, in turn, represented by a number of tactics, has specific features that have not yet been studied on the material of non-closely related languages in the polemic discourse of the print media.