Developing markets in the world economy: problems of saving growth

Abstract

In current work were suggested other possible ways to increase amount of savings in emerging markets an overcome attentional bias. Using conception of mental accounting in banking, increasing of financial literacy and change in rational expectation can lead to improvement of saving behaviour. The main goal of this work is to analyse effect of attentional bias on saving decision in emerging markets. This analysis cannot be done in the frame of traditional economic theory and lies in the field of behavioral economics.