Rhetorical devices in article titles of WeChat public accounts from the perspective of relevance theory

Abstract

This article is devoted to the rhetorical devices used in the article titles of WeChat public accounts from the perspective of Relevance Theory. In today's China, WeChat public account has played a significant role in posting news updates, publicizing latest ideas and promoting readerauthor communication. It is known that titles take an important position in WeChat articles. Titles are vital for WeChat articles, through which readers are interacting with the author while reading them. In this paper, the author analyzes the requirement, formation and functions of rhetoric devices from the perspective of Relevance Theory to prove that rhetoric can improve the expression effect of article titles of WeChat public accounts.